The project goal was to deliver light weight guidelines for embedded advanced messaging apps for new AT&T Android devices.

All Android devices have native messaging apps built by the OEMs, which are stylized based on the manufacturer's brand style and core Android interaction patterns. Working with AT&T's Device Marketing team, we designed guidelines so that OEM's such as Samsung and LG could build their advanced messaging apps against a uniform set of interaction and information display rules. 

The deliverables are intentionally generic, but the simple guidelines reflect in-depth studies of how users interact with each other using messaging tools. Our studies accounted for cases such as groups reading and responding in jumbled, non-linear patterns, as well as threads between Android and non-Android phones.

The guidelines are being used by all of AT&T's manufacturing partners as well as Google.